Logo / Colour / Brand applicationsTechnology · Productivity
Independent brand & design consultancy
Lagos · Abuja · LondonGMT +1
Not just brands.
Brands of
consequence.
We help ambitious businesses become brands that people remember and trust. Clear thinking first, then design, then the patient work of getting every detail right.
See our work
Rooted in Africa. Designed for the world.
Galaxy of the top winning brands.
Some brands
we’ve enriched.
01 / Selected work
Ambition, made real.
Different industries, different problems, one belief: a brand that’s clear about who it is makes everything else easier.
1 / 6
Logo / Colour / Brand applicationsMedia · Audio & video
Logo / Colour / Brand applicationsWorkplace · Productivity
Strategy / Identity / Website / Print / GraphicsCybersecurity · Technology
Identity / Packaging / Labels / GraphicsFood & beverage · African snacks
Logo / Colour / Brand applicationsFintech · Global trade
Your story could be next.
View all work Build with us02 / Our expertise
Every angle.
One ambition.
We connect business strategy with creative work, so what you launch matches what you meant. Not a menu of services. One joined-up way of building a brand.
Explore every serviceClarity before creativity. We dissect your market, find the cultural whitespace nobody is owning, and turn it into a position, a name, a voice and a go-to-market playbook your whole team can use.
Your brand in people’s hands. From banners and billboards to exercise books, jotters and diaries, packaging bags, branded T-shirts, mugs and bottles, we design it and get it made so it looks the way it did on screen.
More than a logo. A complete, flexible system that looks like you everywhere, with clear guidelines so your team and partners get it right every time.
High-converting custom websites that are simple to use and true to the brand behind them, designed and built in Webflow.
Brands that move. Dynamic 3D assets, motion systems and campaign animations that get noticed in a crowded feed.
Shelf-disrupting physical packaging for FMCG and retail products, designed to stand out, tell the story fast, and work across a whole range.
Ideas made to travel. We direct the art, make the graphics and give your team the kits and templates to launch with confidence.
How we work
A steady process. Room for surprises.
01 / DiscoverWeeks 1–2
Ask better questions.
We listen, challenge a few assumptions and look for the insight that changes the brief.
02 / DefineWeeks 3–4
Make the complex clear.
We agree on a direction and line up your story, your audience and your ambition.
03 / DesignWeeks 5–9
Give the idea a shape.
We explore, refine and build a system where every detail has a reason to be there.
04 / DeployWeek 10 onward
Set it up to succeed.
We launch with care, equip your people and help the brand grow beyond the brief.
Models & packages
Pick the way we work together.
Three ways to work with us, from a fast start-up identity to a full creative team on call. Every project is scoped around your goals, so tell us where you are and we’ll recommend the right fit.
Seed / MVP stage
Brand Sprint
Best for: Early-stage startups that need a sharp, investor-ready identity, fast.
- Brand positioning & messaging core
- Primary and secondary logo system
- Typography, colour and visual direction
- Social media kit
- Pitch deck template
- Digital brand guidelines book
Growth / Scale stage
Full Flagship
Best for: Teams that want complete strategy, a full visual identity and a high-converting custom website.
- Everything in the Brand Sprint
- Deep market & competitor strategy
- Custom web design & Webflow build
- Motion logo & 3D brand visuals
- Launch campaign art direction
On-demand creative team
Embedded
Best for: Ongoing monthly creative direction, product design and marketing execution.
- Dedicated senior designer and art director
- Unlimited design & web requests
- 48-hour average turnaround
- Direct Slack & Figma collaboration
- Ongoing campaigns, decks, UI and motion
Not sure which fits? Tell us about your project and we’ll point you to the right starting point.
See everything we do
03 / About Us
A galaxy of winning brands.
An outsized impact.
BrandKabal is an independent brand and design consultancy. Strategists, designers, writers and makers, all pulling in the same direction. We believe African brand stories are best told by people who understand them from the inside.
We’ve been independent since 2024. We’re rooted in Lagos, with a studio in Abuja and partners in London. We’d rather do a few partnerships properly than a lot of them quickly.
- Strategy firstEvery project starts with positioning, so identity, packaging and campaigns all say the same thing.
- The whole brand, one teamStrategy, identity, websites, packaging, print, 3D and motion, built together instead of handed between suppliers.
- Rooted in Lagos, connected beyondBased in Lagos, with a studio in Abuja and partners in London.
- We publish what we learnNews on brands, business and culture in Africa, written from inside the studio.
34Creative minds
3Connected cities
120+Brands shaped
In their words
“BrandKabal didn’t just give us a new identity. They helped us see who we really are, and gave us the confidence to become something bigger.”
04 / News
Ideas worth
your time.
Notes from inside the studio on brands, business and the culture around them.
Browse all news
Browse all news
Featured
Ethiopian Airlines: How a 5-Plane African Airline Became a $9.1 Billion Global Brand — and the Business Blueprint Africa Should Study
There is a particular moment when a company stops being merely successful and becomes a case study.
Read it
The Naira Aesthetic: what Nigerian luxury looks like when it stops borrowing
A French name on the door and a black-and-gold logo are not the only way to look premium. Some of the best brands are finding their voice closer to home.
The Dangote IPO Investor Deep Dive: Forget the Hype. Let’s Talk Numbers.
Because the Dangote Petroleum Refinery IPO is not simply a story about a ₦525 ($0.40) share.
Shell Petroleum Development Company (SPDC): Nigeria’s Oil Story, Its Legacy and the New Era of Nigerian Ownership
Agriculture was at the centre of the economy. Palm products, cocoa, groundnuts and other commodities shaped livelihoods and exports.
Latest newsAll news →
Good to know
Questions we
often hear.
What does BrandKabal do?
We’re an independent brand and design consultancy. We help businesses sort out their brand strategy, build a visual and verbal identity, design websites and digital products, tell their story through campaigns, and shape packaging and physical spaces.
Where are you based, and who do you work with?
Our home is Lagos, Nigeria, with a studio in Abuja and partners in London. We work with founders and teams across Nigeria and the rest of Africa, and with international businesses that want to build something in this part of the world.
How long does a brand project take?
Most projects follow four stages over roughly ten weeks: Discover (weeks 1–2), Define (weeks 3–4), Design (weeks 5–9) and Deploy (from week 10). The exact timeline depends on the size of the project, and we’ll agree it with you at the start.
How do we get started?
Tell us a bit about what you’re working on through the contact form, or message us on WhatsApp. We’ll read it properly and get back to you to set up a first conversation. There’s no pressure and no jargon.
What is BrandKabal News?
It’s our editorial space. Articles are standalone pieces on brands, business and culture in Africa and beyond. Columns are regular, opinionated writing from a named voice. You can read everything for free and subscribe by email or RSS.
A little clarity in your inbox.
The Kabal Letter. Thoughtful ideas on building brands people care about.
No noise, no spam, unsubscribe any time.
By subscribing you agree to our privacy policy.
Talk to us
Schedule a Consultation
Pick a time that suits you for a free conversation about your brand. Bring your questions and we will bring honest advice.
Schedule a Consultation
First, tell us about your project. Then you pick a time.
05 / What comes next
Open to new partnershipsBig ambition?
Let’s give it shape.
Whether you’re starting something new or ready for your next chapter, a good conversation is always the right place to begin.